Let’s be real here – most of your customers have no idea what half of the business terms you use on them mean. This differs from business to business and industry to industry but when it comes to financial terms like “liability insurance” or certain fees with strange names “dock fees” “credit card processing fee” this can confuse people. When you are dealing with large amounts of money and big asset purchases, customers need to have phrases broken down into simple terms that they will understand. This is how you stay a step ahead.
If your company charges fees for several different things, then the salesman in charge of the sale must lay out where someone could get charged. Want to have stellar customer service? Show customers where they can save themselves from being slammed with fees, whether that means saying they should pay in check instead of credit card or to avoid doing a wire transfer because of the associated bank fees. Customers who feel that you are on their side will remember and appreciate that and will continue to use your company’s business as well as refer potential clients to you. Think a step ahead of a customer always, do this by thinking of how you would react in a situation. Fees, weird language that you don’t understand – would you ask questions? When conducting business, pretend like the customer has no idea what you’re talking about and break down for them every little thing for them so they can’t ask you questions. This also helps with wait time when conducting a deal or completing a sale – if a customer knows ahead of time all of the paperwork they need to bring or fill out, their wait time is shorter and they are on their way quicker which makes them happier.
Think a step ahead and thoroughly explain terms and conditions to customers. The less questions you get asked, the happier the customer is. Nobody wants to be confused when it comes to spending money – they want to know everything from the start. A knowledgeable customer is a happy customer and a happy customer will do your marketing for you. Word-of-mouth marketing is a huge part of Fleetway Capital, or anyone’s, business. Happy customers want others to use the same service they are because it’s so great and you can help work towards that by making sure the customer knows what they are getting and there aren’t surprises.
fleetwaycapitalcorp 