Is your business currently stagnant? Have things leveled out so the money isn’t coming in as much as you would like it to be? Well, in addition to the several tips that we have discussed previously (networking, social media, etc), there is a simple way to get more leads without paying for lists of calls to make.
A lot of major industries (we specialize in financing tow trucks, so in this example we are going to go with what we know) such as towing, there are state and nationwide organizations that many business owners belong to. Many of these organizations list their member directories on their website without you having to search tirelessly or spend money to become a member. Some organizations do this, but not all – so be aware of this. Research the industry to see what organizations are set up for business owners within the industry.
Local. Search. Engines. Sounds like a no brainer, right? Some people tend to forget that these are gold to people looking for people to contact. Type in a city and state, what are you looking for and just hit enter. Pages will come up immediately of local business owners in the area you looked up. Many times, companies will pay the bare minimum to have their company listed on these directories and depending on what business you are in, you can target these smaller companies or the bigger ones who are listed in bold, have several reviews and are generally placed on the first page. Begin by cold calling these companies you find and get new business rolling in.
Go to your past customers. Do they need additional services from you or know of anyone who does? This is a no-brainer, get in touch with people who have used your service and are happy and ask them for referrals directly.
As we discussed in a previous post, think outside of the box when it comes to procuring new customers. Get comfortable with making cold calls, because that can drive new business. Cold calling is intimidating to many people but it helps to get new business. Remember that you are going to have to make several calls to one person in order to get a definite yes or no, but if you are a small business owner who started from the bottom, this can be a walk in the park. Get comfortable and get confident and go out there and start making money for your business!